Justice League

Madame Tussauds Continues Experiential Push With ‘Justice League’ Event

Madame Tussauds is hosting a global scavenger hunt that culminates in an interactive exhibit based on…

‘Justice League’ Marketing Turns Teamwork Into A Superpower

Justice League unites DC superheroes Batman, Wonder Woman, The Flash, Aquaman, Cyborg and—if rumors prove true—Superman…

Gillette Calls On ‘Justice League’ VR Game To Promote Razors

Gillette has partnered with Warner Bros. Pictures’ Justice League in a marketing campaign that spans a free…

New York Comic Con Experiences Feature VR, Mermaids And Close Shaves

Brands are finding highly experiential ways to engage with comic book fans, whether through VR, a…

IMAX Bets Big On Location-Based VR

IMAX is looking to leverage its vast variety of theatrical distribution platforms to provide patrons family-oriented…