Kia

Super Bowl 2019: Brand Campaigns And Commercials Round-Up

Super Bowl LIII is on Sunday, February 3 in Atlanta and although we still don’t know…

At Tribeca, Brands Like Kia And IBM Are Part Of The Experience

In recent years the Tribeca Film Festival has differentiated itself from other film festivals to focus…

Sundance Film Festival Activations Highlight Inclusion, Change And Escape

In addition to the usual glitz from the star-studded event, brands running activations at this year’s…

Don’t Touch That Dial: AM/FM Radio Is Still Safe For Marketers

It’s no secret that digital is moving in on terrestrial radio. A recently published report by…

How Kia Is Driving Its Challenger Brand With The NBA, Chat Bots And Influencer Marketing

Kia kicked off their marketing this year with a Super Bowl ad featuring Melissa McCarthy as…

The Brands Tackling Super Bowl 51 Through TV Ads

It’s that time of year again and football fever is in full swing. For Super Bowl LI,…

How Volvo Is Approaching Virtual, Augmented And Mixed Reality Marketing

Customers encounter and explore vehicles in a variety of ways, and virtual and augmented reality is…

Chevy Taps Into IBM Watson To Reward Positive People

  If you’re an online troll who commandeers Twitter and Facebook as if it were a…

How IBM Watson Is Diving Deep Into The Data Deluge

Whether it’s supermodel Karolina Kurkova wearing a smart dress at the Met Gala, or Wimbledon fans…

Kia: Generational Change Means Acceptance of Autonomous Vehicles

Kia introduced its “drive wise” intelligent safety technologies vision and roadmap for the fully autonomous vehicle…

YouTube Gaining More Advertisers

Television may continue to pull in a lot of advertising, but Google’s YouTube channel has managed…

Kia Hamsters Get Fit

Kia redesigned the Soul for 2014, and the cute little hamsters have made themselves leaner too.…

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