lifestyle brand

Pong 45th Anniversary Helps Usher In New Era For Atari

The first annual Pong Day has been declared, celebrating the 45th anniversary of Atari’s table tennis…

As The Marijuana Industry Matures, So Do The Marketing Tactics

At next week’s Telluride Blues and Brews Festival, attendees can mingle with 27,000 of their music-loving…

How Lifestyle Brands Promote Video Games In Style

For many, video games are more of a lifestyle than a hobby, and studies have shown…

Why Lifestyle Brands Are Winning

There are times when you want the prestige that comes with wearing luxury clothing brands, and…

Mountain Dew Makes Bottle Cap Into A Tool

Skater culture has been an embodiment of rebellion and personal freedom for young people for over…

Finding Publisher 2.0

The search is on for a new approach to binding product development and market making in…

FileFront Joins Break Media

Break Media has acquired digital game download site FileFront, reports Edge-Online.  The deal rolls FileFront into…

Wii Fits Into A Working Mom’s Day

Nintendo’s TV spot for Wii Fit aims to show how the Wii can fit into the…

Find A Beautiful Italian Online

Ducati is charging into viral marketing in a change of strategy in how it traditionally reaches…