Magic Leap

Wayfair Broadens Strategy With Pop-Ups, Membership and Tech

Wayfair has expanded its marketing efforts with three new strategies—membership, physical retail and mixed reality. According…

KFC, Under Armour, Jamba Shake Up CMOs

KFC announced the hiring Andrea Zahumensky to lead the company’s marketing operations. Beginning in December, Zahumensky…

Madefire And Magic Leap Are Creating AR Comics

Comic books are truly coming into their own in the digital age, especially as they’re backed…

Coca-Cola Appoints Chief Digital Marketing Officer; Oculus CEO Moves To PC Division

From soft drinks to VR and movies, here are some of the top personnel moves over the…

Nitro Circus Expands Digital Team; Tinder CEO Steps Down (Again)

From beverages to matchmaking, here are some of the top personnel moves over the last week. Nitro…

AWE Founder On Why Augmented Reality Is Already Huge In Business

The Augmented World Expo (AWE) is celebrating its seventh year this week in Santa Clara June…

Steve Case Discusses The Role Of VR In ‘The Third Wave’

Steve Case, an AOL founder and now currently the top executive at Revolution Ventures, has a…

‘Ready Player One’ Author Ernest Cline Explains Why VR Is The Future

The paperback version of Ernest Cline’s second novel, Armada, is now available. After exploring virtual reality…

VR and AR in 2016: The Market Develops

One of the most heated areas of interest in 2016 for the games industry, indeed for…

Just Another Day At Magic Leap

Magic Leap, a forthcoming “augmented reality” technology that promises to be a real game-changer, has been…