MarTech

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

Acquiring AdsWizz, Pandora Seeks To Dominate Audio Ad Tech

Pandora is making further moves to advance its audio ad tech stack, acquiring digital audio advertising technology…

‘Ready Player One’ Will Help, But Not Change The VR Industry

Ready Player One will help drive awareness for VR when it hits theaters May 29, but…

Dunkin’ Donuts Adds Google Assistant For Mobile Ordering

Dunkin’ Donuts has integrated Google Assistant into mobile ordering, introducing zero UI to its DD Perks…

Google Details Plans To Protect The Ad Ecosystem

Google said it blocked more than 100 bad ads per second last year, releasing a blog…

Facebook Tests Marker-Based AR Experiences For Facebook Camera

Facebook is testing marker-based AR experiences, beginning with films Ready Player One and A Wrinkle In…

Google, Amazon Vie To Gain IoT Attention From Marketers

With the purchase of IoT provider Xively, Google will be armed with an established platform that…

Oath Looks To Compete In Mobile AR With Ad Platform

Oath launched new mobile ad formats at Mobile World Congress including mobile AR, full screen native…

Unilever To Social Media Giants: Shape Up Or We Ship Out

Unilever has given social media an ultimatum—stop spreading toxic content or the company will take its…

Netflix Takes Top-Earning App Spot; Consumers Prefer Political Brands

2017 Mobile Market Rundown Sensor Tower has released its annual mobile app spending report, revealing a…

App Developers Testing Gamified Ads; Brands Move Programmatic In-House

Video Ads, Metrically Speaking For marketers, social videos work best for creating engagement, according to a…

The Weakest Link In Blockchain Is Still Human Nature

Blockchain technology is disrupting the way data is stored and verified. While blockchain is more secure…

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