MarTech

Holding Companies Target MarTech; Spent $33 Billion On M&A In 2018

Consulting firm R3 Worldwide released its December M&A global league table, showing that holding groups are spending substantial…

Five Examples Of Brands Using Geofencing To Great Effect

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of…

IBM Watson’s 2019 Marketing Trends Include Balance Of Data And Emotion

Marketing will be determined by the customer in 2019 as CMOs and digital agencies adapt to…

IAB Opens Beta Testing For Mobile Version Of Ads.txt Anti-Fraud Tool

The IAB Technology Laboratory has released app-ads.txt, a mobile extension of its fraud prevention tool, for…

CMO Council: Under-Delivering Martech Platforms Threaten CMO Job Security

The joint necessity and difficulty in relating customer experience initiatives to the company bottom line is…

Forrester: CMOs Will Spend Over $122B On Martech By 2022

Chief marketing officers in the US will spend over $122 billion on marketing technology (martech) and…

Marketers Are Overwhelmed By Martech Options According To Study

As martech eats up more and more of marketing budgets, marketers are having trouble finding the…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

Acquiring AdsWizz, Pandora Seeks To Dominate Audio Ad Tech

Pandora is making further moves to advance its audio ad tech stack, acquiring digital audio advertising technology…

‘Ready Player One’ Will Help, But Not Change The VR Industry

Ready Player One will help drive awareness for VR when it hits theaters May 29, but…

Dunkin’ Donuts Adds Google Assistant For Mobile Ordering

Dunkin’ Donuts has integrated Google Assistant into mobile ordering, introducing zero UI to its DD Perks…

Google Details Plans To Protect The Ad Ecosystem

Google said it blocked more than 100 bad ads per second last year, releasing a blog…

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