McDonald's

Burger King Trolls McDonald’s (Again); Pokes Fun At Trump Tweet

The Burger King vs. McDonald’s battle is far from over. Burger King is continuing its campaign…

Five Examples Of Brands Using Geofencing To Great Effect

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of…

Burger King Just Used Geofencing As A Defensive Marketing Tactic

Burger King is offering Whopper sandwiches for a penny, but consumers have to get near a…

This Week’s Exec Shifts: Target CEO Joins Yum! Brands Board; Nielsen Names CEO

This week’s executive moves include the addition of Target’s CEO to Yum! Brands’ board of directors,…

McDonald’s Takes Another Stab At Meme Marketing With ‘Bad Luck Brian’ Ad

McDonald’s debuted its new giveaway campaign, Trick. Treat. Win!, and with it a “Bad Luck Brian”…

McDonald’s Recruits Pranksters For Diversity Marketing

A wholesome prank that went viral earned two college students $50,000 and a marketing project for…

Wikipedia, Ziploc Join Branded Fashion Trend

Ziploc and Wikipedia have joined the growing list of seemingly random brands entering the fashion space,…

McDonald’s Earnings Drop In Q2; Places Hope In Delivery And Automation

McDonald’s reported Q2 earnings of $5.3 billion, a 12 percent drop compared to the same quarter…

McDonald’s Latest Campaigns Are Engineered To Get App Downloads

As trends in food have rapidly changed—from a focus on healthier eating to the growing popularity…

Build-A-Bear Promotion Proves Too Enticing, Backfires With Angry Mobs

Can a marketing campaign be too effective? For Build-A-Bear, finding out just how passionate its fans are…

Effie Index: Pepsi Wins Most Effective Brand, Unilever Most Effective Marketers

The over 45 separate global Effie Awards competitions have concluded, and with their decisions comes the…

Brands Try Their Luck With St. Patrick’s Day Marketing

St. Patrick’s Day celebrations are already underway, and Americans plan to spend a record $5.9 billion…

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