Measurement

Soulmates.AI Releases Latest a.EMVI Monthly Report

Soulmates.AI proudly announces its latest a.EMVI (Earned Media Value Index) Monthly Report to help brands, agencies…

Digital, TV Drive Growth For National Advertising Market In July

The national advertising market experienced growth of 10 percent in July according to data provided by…

Soulmates.AI Releases Latest Earned Media Value Index Monthly Report

Soulmates.AI proudly announces its latest a.EMVI (Earned Media Value Index) Monthly Report to help brands, agencies…

ComScore Steps Up Competition With Nielsen, Tests Multi-Platform Measurement

ComScore is launching a new beta program called Campaign Ratings this September that will measure unduplicated…

The Evolution Of Brand Trust Measurement

Earlier this year, Starbucks went through a major brand trust crisis. When a Philadelphia Starbucks manager…

The Key To Creating Engaging AR And VR Experiences

Marketers have much to consider when faced with the opportunity of creating content in augmented reality…

Report: Emerging Markets Push Mobile Growth Into Overdrive

As mobile connectivity in emerging markets has blossomed, so too has the growth in mobile advertising.…

Introducing AList Sessions, A New Master Class Event Series

AList Sessions, a new invite-only event series that will provide an intimate atmosphere for curated, focused discussions about…

Playing The Game: How Much ESports Players Really Make

When you hear about multimillion dollar prize pools, one might imagine a young video game star…

Nielsen Teams Up With Roku To Measure Digital Viewership

by Jessica Klein Nielsen has been trying hard to measure digital video viewership the way it does…

Chartbeat Goes Public With Web Metrics

Sometimes, when you’re doing business, it just helps to keep things honest. While some companies may…

Nielsen Will Measure Mobile Devices

Nielsen may have found a way to incorporate mobile viewing into measuring its ratings on television…

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