Media

NBCUniversal Expands Adtech Team; Ford Appoints North American President

Highlights NBCUniversal is expanding its slate of advertising technology and measurement experts, bringing on Ed Kozek as…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

‘Uncle Drew’ Is A Movie, An Ad And Pop Culture

Uncle Drew is a comedy basketball film based on a series of ads for Pepsi Max—the…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

3 Things About TV Binge-Watching Every Marketer Should Know

Binge-watching TV has become the new norm, and marketers are crafting their campaigns accordingly. Here are…

Air New Zealand Flies Across The Globe With A New Spokesbird

Air New Zealand is enticing travelers and selling the qualities of the country with a new…

YouTube’s Complicated Relationship With The Music Industry

At the staggering rate in which Google’s video streaming site flags copyrighted music, one would assume…

KFC’s Edgy Marketing Wins Millennial Trust

If your kind of marketing is finger lickin’ cray-cray, then Kentucky Fried Chicken has your back.…

VR Is Changing The Way Developers And Consumers Look At Gaming

Virtual reality is changing the gaming industry in many ways, least of which by placing consumers…

How Disney Is Designing An Esports Programming Pipeline

Another day, another esports announcement that brings competitive gaming to a mainstream audience—this one by way…

Pixels And Ink: Marketing Video Games Through Comic Books

Video game publishers have had a friend in the comic book industry for over three decades.…

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