Mercedes-Benz

Super Bowl 2019: Brand Campaigns And Commercials Round-Up

Super Bowl LIII is on Sunday, February 3 in Atlanta and although we still don’t know…

This Week’s Exec Shifts: Warner Bros. Shuffles Marketing Roles; Pandora Appoints Marketing EVP

This week’s executive moves include Columbia Records promoting in-house for its marketing SVP position, marketing shakeups at…

Mercedes-Benz Fills Millennial Bucket Lists To Promote New Campaign

Mercedes-Benz launched a social media campaign for its new A-Class vehicle on Monday that offers to…

Amazon Is The Star Of Interbrand’s Best Global Brands Report

Interbrand has revealed its 2018 Global Brands report at Advertising Week New York, listing the most…

Killer Content Marketing: Our Top Picks So Far In 2018

Content marketing gives brands a way to entertain, engage and inspire consumers, associating themselves with a…

Mercedes-Benz Uses IGTV Platform To Release Branded Short Film

Mercedes-Benz has produced its first spot for Instagram’s new IGTV platform, a black and white short…

Super Bowl Provides Marketers A Field To Run Mobile Game Strategy

Instead of relying on high-priced, in-game TV ads, more marketers are turning to the second screen…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

‘Justice League’ Marketing Turns Teamwork Into A Superpower

Justice League unites DC superheroes Batman, Wonder Woman, The Flash, Aquaman, Cyborg and—if rumors prove true—Superman…

Experts Explain How Brands Should Approach Esports

Esports has seen tremendous growth over the past year, with major non-endemic brands such as Mercedes-Benz…

Mercedes-Benz Drives Esports Forward By Partnering With ESL

Mercedes-Benz is one of the latest non-endemic sponsors to enter into the esports space. The luxury…

IBM Guides Tennis Through The Digital Age With Ace Innovations

When tennis fans think about Tuesday night’s US Open competition, they’ll probably focus on how the…

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