Millennials

PopSugar, Kohl’s Debut Millennial-Focused Clothing Collection

Lifestyle media publisher PopSugar is launching a line of clothing at Kohl’s, expanding its brand portfolio…

Bloomingdale’s Building Out Experiential Focus Through Revolving, Themed Pop-Ups

Brick and mortar retailers have taken major hits in recent years with more shoppers, particularly millennials…

After Shelving Two Hats, MillerCoors Tries (Again) To Woo Millennial Tastes

MillerCoors announced a new brand of flavored alcohol beverages called Cape Line less than a month after…

Evian ‘I Wanna #Liveyoung’ Campaign Marks New Chapter For Brand

In July, Evian officially put its baby-themed “Live Young” campaign to bed after nine years so…

Procter And Gamble Attempt To Trademark ‘LOL,’ ‘WTF’ And More

Procter & Gamble (P&G) is trying to adopt—via trademark—a number of social media abbreviations to be…

HBO’s ‘Random Acts Of Flyness’ Experiential Pop-Up

Random Acts of Flyness may not seem like obvious material for a pop-up experience, but that’s…

Air France Pokes Fun At Low-Cost Carriers With Faux Products

Air France has launched a new campaign poking fun at economy airlines that cost less but…

12 Marketing Buzzwords That Need To Die This Year

While marketing buzzwords keep us excited about our favorite topic, we need to face up to…

Thinking Big, KFC Opens Miniature Restaurant In Portland

KFC is the latest brand to jump on the tiny food craze by opening a miniature…

Digital Video Marketing Spend Balloons To $135B In US

Digital video marketing combines two of humanities favorite pastimes—the ancient art of storytelling and hanging out…

Google Pixel 2 Is Going After Busy Millennials

Google has officially unveiled its latest line of “AI First” products, including the Pixel 2 and…

Don’t Touch That Dial: AM/FM Radio Is Still Safe For Marketers

It’s no secret that digital is moving in on terrestrial radio. A recently published report by…

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