mixed reality

Wayfair Broadens Strategy With Pop-Ups, Membership and Tech

Wayfair has expanded its marketing efforts with three new strategies—membership, physical retail and mixed reality. According…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Asus ‘ROG’ Advances Gaming Trends To Reach New Audiences In Time For Holidays

Even though the Asus Republic of Gamers (ROG) brand has been around for 11 years and…

Xbox One X Partners With Brands For ‘Drop Zone’ Augmented Reality Game

The Xbox One X has hit store shelves, and Microsoft is intensifying its efforts to make…

Intel, Mandt Execs Discuss VR Livestreaming’s Potential For Brands

Virtual reality technology is impacting practically all forms of entertainment in various ways, including video games,…

Apple’s iOS 11 Update Fuels Competition For Augmented Reality Gaming

Apple’s annual keynote placed a heavy focus on the integration of augmented reality (AR) that begins…

Dell Enters VR Hardware Space With ‘Visor’ Headset

Dell is forging its own path in the virtual and mixed reality world with Monday’s announcement…

Rémy Martin Transports Consumers With HoloLens Mixed Reality For Cognac Tastings

While Microsoft was focused on E3 and its Xbox One and Xbox One X consoles, across…

How Volvo Is Approaching Virtual, Augmented And Mixed Reality Marketing

Customers encounter and explore vehicles in a variety of ways, and virtual and augmented reality is…

Super Shoppers And Smart Watches: 11 Stats You Shouldn’t Miss This Week

This week we explore what makes shoppers tick, why the age of smart watches may be…

VRTIFY Creates A New Space For Music Sharing

VRTIFY is the new virtual reality social network that gives its users a new way to…

Thanks To Gamers, The VR Market Could Exceed $50 Billion By 2021

Following Google’s big Pixel and Daydream View reveal on Tuesday, Oculus Connect currently underway, and press…

More From mixed reality