mobile app

Burger King Just Used Geofencing As A Defensive Marketing Tactic

Burger King is offering Whopper sandwiches for a penny, but consumers have to get near a…

Carnival Launches ‘OceanView’ App For Branded Travel Content

Carnival Corporation has compiled its branded video content in one place with the launch of OceanView…

McDonald’s Latest Campaigns Are Engineered To Get App Downloads

As trends in food have rapidly changed—from a focus on healthier eating to the growing popularity…

Frito-Lay Drops AI-Powered ‘Cheetos Vision’ App At SXSW

Cheetos Vision is an app released at SXSW that makes photos and videos look like they…

Consumers Prefer Apps To Mobile Web For Ecommerce

Mobile shopping apps saw a major increase in sales last quarter, according to a new study…

With Spending On In-App Ads Bound To Triple, Brands Get Creative

As the world turns to mobile for social interaction, research, entertainment, shopping and more, the market…

CMOs Say They Will Invest In AI And Machine Learning

Eighty-six percent of retailer CMOs are planning to invest in AI and machine learning this year,…

Twitter Introduces Stickers, New Dashboard App

Twitter continues to expand its user base by introducing new features to its mobile app. This…

Mobile Apps Struggle To Keep Users Engaged

While the abundance of apps on the Apple App Store and Google Play indicate a great…

Reddit Introduces New AMA Mobile App

One of Reddit’s most popular features is its crowdsourced question-and-answer forum known as “Ask Me Anything”…

In The Niche SnapChat Leaves, Sobrr Gains Userbase Quickly

Ephemeral apps are having quite the hayday. With Snapchat continuing to gain prominence with users and…

‘Kim Kardashian: Hollywood’ Rockets Into Success

Glu Mobile is expecting some record numbers for its 2014 revenue, up to $161.5 million for…

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