Mondelez International

Cadbury Hijacking Other Brands’ Ads With Easter Egg Hunt Campaign

It’s not quite Easter, but you can already join in an egg hunt. Cadbury announced a…

NBA 2K Esports League Hires Managing Director; Jaunt Adds To VR Team

The NBA and Take-Two Interactive Software will launch the NBA 2K eLeague next year, a professional competitive…

Google Adds On To VR Team; Showtime, Kohl’s, Black Angus Appoint New CMOs

From media networks to gaming, here are the week’s biggest job moves. Pandora has promoted Susan…

Carl’s Jr./Hardee’s CEO Steps Down; Macy’s Names New CEO + New Jobs Posted

From department stores to fast food and social media, here are some of this week’s biggest…

Inside Oreo’s Global Marketing Strategy Featuring Shaq, Neymar And Christina Aguilera

When you’re a brand whose built bullions in equity by banking on the simple ritual of…

Procter & Gamble Hire Global Media Director And Other Industry Moves

Here are some of the top personnel moves in marketing over the last week. Our congratulations…