monetization

Facebook Instant Games Looks To Mobile Gaming For User Acquisition

Anticipating expansion as it opens for all developers, Facebook Instant Games is adding enhanced user acquisition features,…

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Oculus VP Explains Overcoming Challenges To Monetize VR

When Oculus VR first formed, there was no VR content as we know it in existence.…

Big Ticket Spending And Other Myths About Mobile Game Whales

Whales are the most active spenders in the mobile gaming space, and while there are few…

‘Earning’ Trust: Do Rewarded Ads Really Work For Brands?

Monetizing games and mobile apps can be a challenge, especially when it comes to balancing the need…

Snapchat Lens Games Take Marketing To A New Level

Snapchat lenses are a proven way for users to literally become “the face” of a marketing…

Op-Ed: ‘Pokémon GO’ Showcases New Game Monetization

With the impressive success of Pokémon GO, interest in creating location-based games has naturally spiked. If there’s…

How ‘Pokémon GO’ Captured The Mobile Gaming Market

Pokémon GO, the augmented reality mobile game that took the world by storm, continues to be…

Apple Users Spend Twice As Much On Mobile Games Than Android Players

It’s no secret that free-to-play games, even the most popular ones, rely on a small minority…

How Mobile Games Will Make Money In 2016

Mobile marketing automation company Swrve has released its latest report on mobile game monetization, and as…

Casual Connect: Eisner On Getting The Content Right, Amazon Talks Monetization

Casual Connect has a solid lineup of content this year, and the opening morning proved that…

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