movie marketing

HBO Pop-Up Invited Bumble Users To Watch Movies In A $30M Home

HBO reminded younger viewers about its movie offerings by hosting a “stay home to the movies”…

‘Ant-Man And The Wasp’ Marketing Yields Big Box Office For Tiny Heroes

Ant-Man and the Wasp opened at the top of the box office with $75.8 million domestically,…

Pepsi Steps Up ‘Uncle Drew’ Marketing Ahead Of Film Release

Pepsi has released a new “Uncle Drew” spot featuring NBA star Kyrie Irving that ties the…

‘Deadpool 2’ Regains Top Global Box Office Position As ‘Solo’ Slips

Deadpool 2 retook the number one global box office spot this weekend thanks to creative marketing,…

Movie Marketing For ‘Hereditary’ Followed Audiences Home

Production company A24 is recreating the weird little dolls from its film Hereditary and letting audiences…

Facebook Tests Marker-Based AR Experiences For Facebook Camera

Facebook is testing marker-based AR experiences, beginning with films Ready Player One and A Wrinkle In…

‘Coco’ Marketing Focuses On Music, Family And Tradition

Disney/Pixar’s Coco is now in US theaters, poised to top the Thanksgiving weekend box office as…

‘Justice League’ Marketing Turns Teamwork Into A Superpower

Justice League unites DC superheroes Batman, Wonder Woman, The Flash, Aquaman, Cyborg and—if rumors prove true—Superman…

‘Wonder’ Movie Marketing Aims To Make The World A Kinder Place

Wonder tells the story of Auggie, a young boy whose unique face and personality inspires kindness…

Character Focus Refreshes ‘Murder On The Orient Express’ For Promo

Murder on the Orient Express is the fourth on-screen adaptation of Agatha Christie’s mystery novel, so…

‘Thor: Ragnarok’ Marketing Goes For The Laughs

Thor: Ragnarok is the third—and presumably final—solo film for Marvel’s god of thunder, but if the…

Film Marketing On Social Gets Creative And Interactive

Long before they hit the big screen, films are tested by audiences on social media—where hype…

More From movie marketing