Multichannel

Viacom Bets On Advanced Marketing Solutions Platform

Viacom reported a drop in its Q3 2018 earnings, with revenues in the quarter decreasing by…

Cars.com Launches Tinder-Style Matchmaking Experience For Car Buyers

Cars.com aims to position itself as a matchmaker with its “We Met on Cars.com” brand campaign. Using…

Facebook Q2 Earnings Miss Expectations; Messenger Monetization Coming Soon

Facebook reported second-quarter earnings of $13.23 billion, just shy of estimates. While the company treads water…

Coca-Cola Earnings Call Reports Organic Growth Through Youth Engagement, Global Markets

Coca-Cola revealed an eight percent decline in its Q2 net revenues, attributed to the bottler re-franchising,…

Greyhound Launches New Campaign Aimed At Young Travelers

Greyhound is updating its brand image to appeal to younger travelers by partnering for social media…

Facebook Opens Instant Games, Marketing Tools To Developers

Facebook made its Instant Games and Ads API available to all developers beginning Wednesday, making it…

Facebook Watch Turns To Creators As It Attracts New Shows

Facebook Watch may soon include creator content similar to YouTube, a move that would help ensure…