NBA 2K League

With Cleveland Cavaliers Virtual Jersey Sponsorship, Hot Pockets Explores Esports

As the Cleveland Cavaliers releases one of the first NBA 2K League virtual jersey sponsorships—a Hot…

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Mark Cuban, Dallas Mavericks Banking On Esports To Reach New Fans

Entrepreneur, investor and Shark Tank TV show personality Mark Cuban is gearing up his NBA team, the Dallas…