NBA

NHL Enters Sports Betting With MGM Resorts Partnership

The National Hockey League (NHL) has signed a multi-year partnership that makes MGM Resorts its first…

Mark Cuban, Dallas Mavericks Banking On Esports To Reach New Fans

Entrepreneur, investor and Shark Tank TV show personality Mark Cuban is gearing up his NBA team, the Dallas…

HyperX Plans To Appeal To Gamers By Becoming A Lifestyle Brand

HyperX specializes in PC gaming hardware and has been active with esports almost from its beginnings by sponsoring…

GameStop Appoints Interim CEO; Foxtel Marketing Exec Departs

GameStop has appointed Daniel A. Dematteo to the role of interim CEO, as the current chief executive…

Magid: Virtual Reality Sports Will ‘Take Off’ With Social Interaction

Through new research, analyst firm Magid found that 10 percent of virtual reality owners and users had…

NBA Taps Virtual And Augmented Reality To Engage Fans

The NBA continues to embrace new technology across multiple platforms by launching the free augmented reality iPhone app game…

Cheez-It Explains Brand Development Into Esports

Kellogg’s Cheez-It brand has entered esports for the first time through a new cross-media marketing program…

National Geographic, Time Inc. Discuss Facebook Watch Video Strategy

Facebook brought brands yet another way to engage their followers with video on the platform by…

Experts Explain How Brands Should Approach Esports

Esports has seen tremendous growth over the past year, with major non-endemic brands such as Mercedes-Benz…

Kobe Bryant’s New Career Calling Is Storytelling

Less than a year and a half removed from retirement and playing in his last basketball…

‘NBA 2K18’ Marketing Is All About The Love Of The Game

If your basketball-loving friends and co-workers are suspiciously absent today, that’s because Friday was 2K Day—the…

General Mills’ Reese’s Puffs Score Positive Brand Engagement With ‘NBA 2K18’

General Mills hopes to hit nothing but net with its latest video game marketing activation. The…

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