Newzoo

Analysts Say Battle Royale Mode Presents Opportunities For Marketers

A growing craze for battle royale-themed game video content (GVC) has presented tremendous opportunities not just…

Players Name ‘Enjoyment’ And ‘Trust’ As Top Reasons To Spend In Games

While gamers in the US, UK and Germany spend more time on mobile games, they are…

Report: Top Public Game Companies By Revenue In 2017

Newzoo has revealed the top 25 public companies by game revenue in 2017, illustrating the growth…

Video Game Marketers Discuss Inclusion Strategies For Women

Many developers and publishers are still hanging on to outdated views of the gaming demographic by…

Facebook Instant Games Looks To Mobile Gaming For User Acquisition

Anticipating expansion as it opens for all developers, Facebook Instant Games is adding enhanced user acquisition features,…

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Augmented Reality And Innovation To Drive Mobile Gaming In 2018

Mobile has been the fastest growing area of gaming for the past few years, and it…

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Overcoming The Challenge Of Mobile Game Discovery And Retention

Mobile gaming grew at a phenomenal rate in 2017, with highlights that include increased support for…

VR Growth To Slow In 2018; Marketers Favor Influencers Despite Millennial Distaste

Virtual Reality Progress Stumbles For the first time, quarterly shipments of virtual reality headsets have surpassed…

Mobile Games Lack Inclusivity Toward Female Players, Study Shows

Mobile gaming is on the rise, but could a lack of inclusiveness be holding it back?…

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