NFL

Dunkin’ Strikes Up Partnership With New York Giant Saquon Barkley

Dunkin’ has partnered with New York Giants running back Saquon Barkley to spread awareness for the…

National TV Ad Revenue Flattened By NFL Losses; Digital Growth Continues

The national advertising marketing experienced modest growth for the month of October, according to data provided…

This Week’s Exec Shifts: Formula E Names CMO; Postmates Hires Pinterest Brand Leader

This week’s executive moves include a new SVP for Postmates, a CMO for Formula E and…

Pizza Hut Kicks Off NFL Partnership By Launching Digital Platform

The NFL has named Pizza Hut its new official pizza sponsor. In addition to football star-filled TV…

This Week’s Exec Shifts: NFL, Buffalo Wild Wings And MoneyLion Name Marketing Chiefs; Jack In The Box CMO Departs

This week, Jack in the Box’s CMO departs after 13 years while the NFL, Buffalo Wild…

Twitter Cut Off From Facebook Updates; YouTube Quietly Launches Stories

This week in social media news, Twitter users can no longer fill Facebook feeds simultaneously and…

US Ad Spending To Grow 6 Percent In 2018, Driven Mostly By Facebook And Google

A new report released by Morgan Stanley indicates that overall ad spending in the US will…

Mobile Gaming On Rise, But Brand Ad Spending Remains Low

Despite the strong growth of mobile games, brands outside of the gaming industry have yet to…

Entertainment Leans On Celebrities To Grow VR Awareness

While Walmart’s investment in a virtual reality startup may show more diverse industries driving virtual reality adoption,…

Super Bowl Provides Marketers A Field To Run Mobile Game Strategy

Instead of relying on high-priced, in-game TV ads, more marketers are turning to the second screen…

Bud Light Uses ‘Dilly Dilly’ Brand Message To Issue Cease And Desist

Bud Light turned an awkward situation into a marketing opportunity by issuing a cease and desist…

National Geographic, Time Inc. Discuss Facebook Watch Video Strategy

Facebook brought brands yet another way to engage their followers with video on the platform by…

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