Nike

This Week’s Exec Shifts: Square Enix Picks Up CMO From Blizzard; Godiva Hires New CMO

This week’s executive moves include Square Enix picking up a CMO from Blizzard Entertainment, Godiva adding…

Reactions To Nike’s Colin Kaepernick ‘Just Do It’ Ad

Nike gained an enormous amount of brand attention this weekend when it named Colin Kaepernick the…

This Week’s Exec Shifts: Under Armour And Telstra CMOs Exit; Pret A Manger, Duolingo, NFL Media Hire Marketing Heads

This week, Under Armour’s CMO leaves, Telstra removes the role altogether, while Pret A Manger, Duolingo, Nestlé…

Pepsi Takes World Cup Marketing Victory Over Coke; Facebook Boasts Interactions

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

Ken Poliziani Joins PGIM As CMO, And Other Hires

Ken Poliziani has joined asset management firm PGIM as its first-ever chief marketing officer. “Ken’s extensive experience…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Snapchat, Nike Team Up To Direct-Sell Air Jordans

After splitting its social and media features last year, Snap is shifting again to help retailers…

Sneaker Brands Use Tech And Entrepreneurs To Cultivate Enthusiasts

For the average sneaker enthusiast, purchasing a coveted pair of kicks can be as monumental a…

Snapchat Lays Off From Content Division; Nike Promotes New CMO

Highlights Snap Inc has laid off over 20 employees across various departments, mostly from its content…

The Most Influential Brands For Marketers In 2017

Based on internally commissioned research and compilation from social data, AListDaily has identified the 20 most…

Nike, Turner Communications Bring On New Brand Marketing Chiefs

Highlights Lauren Sherman has joined Nike as senior director of digital marketing to oversee the brand’s…

ComplexCon Looks To Capitalize On Millennial Consumers

ComplexCon returned to Los Angeles for the second consecutive year with a two-day consumer show that…

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