Nike

Why Brand Collaboration Will Always Be In Fashion

Originally published at AW360. Collaboration marketing is on the rise. Take a look at the fashion…

‘Spider-Man’ Brand Partners Swing Into Action To The Tune Of $115M

Brand partnership revenue for Spider-man: Into the Spider-Verse is poised to become one of the largest…

This Week’s Exec Shifts: Formula E Names CMO; Postmates Hires Pinterest Brand Leader

This week’s executive moves include a new SVP for Postmates, a CMO for Formula E and…

Forrester: Inspired By Nike, CMOs Will Exploit Societal Division In 2019

CMOs will harness customer energy in the coming year, Forrester predicts, using cultural disruption as fuel…

This Week’s Exec Shifts: Square Enix Picks Up CMO From Blizzard; Godiva Hires New CMO

This week’s executive moves include Square Enix picking up a CMO from Blizzard Entertainment, Godiva adding…

Reactions To Nike’s Colin Kaepernick ‘Just Do It’ Ad

Nike gained an enormous amount of brand attention this weekend when it named Colin Kaepernick the…

This Week’s Exec Shifts: Under Armour And Telstra CMOs Exit; Pret A Manger, Duolingo, NFL Media Hire Marketing Heads

This week, Under Armour’s CMO leaves, Telstra removes the role altogether, while Pret A Manger, Duolingo, Nestlé…

Pepsi Takes World Cup Marketing Victory Over Coke; Facebook Boasts Interactions

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

Ken Poliziani Joins PGIM As CMO, And Other Hires

Ken Poliziani has joined asset management firm PGIM as its first-ever chief marketing officer. “Ken’s extensive experience…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Snapchat, Nike Team Up To Direct-Sell Air Jordans

After splitting its social and media features last year, Snap is shifting again to help retailers…

Sneaker Brands Use Tech And Entrepreneurs To Cultivate Enthusiasts

For the average sneaker enthusiast, purchasing a coveted pair of kicks can be as monumental a…

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