On Brand

On Brand: LivePerson’s Manlio Carrelli On Elevating Customer Experience

Chief marketing officers for some of the world’s biggest companies are beginning to think beyond data…

On Brand: Unilever’s Aline Santos On The Importance Of Brand Purpose

When 2.5 billion consumers use and trust your products each day, it is a brand’s responsibility…

On Brand: Deloitte’s Suzanne Kounkel Discusses Changing Role Of CMO

When Deloitte’s chief marketing officer in the US, Suzanne Kounkel, imagines the company’s future, she sees…

On Brand: Spotify’s Danielle Lee Discusses Data Storytelling

Streaming music has become a way of life—and a $5.6 billion industry that has become attractive…

On Brand: Fullscreen’s Maureen Polo On The Relevance Of Influencer Marketing

Engaging with a young generation is neither simple nor easy, but it helps to have the…

On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

Adapting a century-old brand for an evolving audience requires more than putting content on the internet…