OTT

Pandora’s New VP Of Brand Marketing Discusses Latest Campaign

Pandora launched a new campaign called “Sound On” that connects with holiday travelers along each point…

Amazon Prime Ads Turn Binge-Watching Into Self-Improvement

Amazon Prime UK has released a series of new ads called “Great Shows Stay With You,”…

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend…

NickSplat Channel Launches On VRV With Nostalgia-Driven Marketing

Nostalgia marketing is in full swing at OTT service VRV as it announces the on-demand debut…

BrewDog Launches Branded Streaming Video Service

The beer business has had a tough time engaging with younger audiences, but Scottish brewery BrewDog may…

3M Wraps Up St. Paul Headquarters For ‘Wonder Campaign’

The 3M Company added a major feature to its St. Paul, Minnesota headquarters with a massive…

Roku: Data-Driven Selling, Programmatic Are The Future Of TV

Roku reported healthy growth during its Q2 earnings on Wednesday, touting the importance of OTT and…

Disney’s TV Ad Revenues Offset Viewer Declines During Q3 Earnings

Disney reported a total revenue growth of seven percent to $15.23 billion in its third-quarter earnings.…

E.W. Scripps Q2 Revenues Driven By Political Ads, OTT Subscribers And Podcast Advertising

US broadcasting company E.W. Scripps reported $283 million in total revenues during the second quarter of…

Tencent Video Leads The Pack In China With iQiyi, Youku Close Behind

Originally published at VideoInk. In China, citizens aren’t streaming content on Netflix, Amazon, or Hulu. Instead, the country’s ‘Big 3’ streaming services…

Cord-Cutting Picks Up Steam; Cable TV Continues Rapid Decline

Things are not looking well for cable TV providers such as Comcast, Charter and Dish, as…

Pepsi Takes World Cup Marketing Victory Over Coke; Facebook Boasts Interactions

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

More From OTT