OTT

Roku: Data-Driven Selling, Programmatic Are The Future Of TV

Roku reported healthy growth during its Q2 earnings on Wednesday, touting the importance of OTT and…

Disney’s TV Ad Revenues Offset Viewer Declines During Q3 Earnings

Disney reported a total revenue growth of seven percent to $15.23 billion in its third-quarter earnings.…

E.W. Scripps Q2 Revenues Driven By Political Ads, OTT Subscribers And Podcast Advertising

US broadcasting company E.W. Scripps reported $283 million in total revenues during the second quarter of…

Tencent Video Leads The Pack In China With iQiyi, Youku Close Behind

Originally published at VideoInk. In China, citizens aren’t streaming content on Netflix, Amazon, or Hulu. Instead, the country’s ‘Big 3’ streaming services…

Cord-Cutting Picks Up Steam; Cable TV Continues Rapid Decline

Things are not looking well for cable TV providers such as Comcast, Charter and Dish, as…

Pepsi Takes World Cup Marketing Victory Over Coke; Facebook Boasts Interactions

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

Netflix Is Going To Release 47 Comedy Specials In One Day

Originally published at VideoInk. As if the plan to release over 80 original projects this year wasn’t…

History Channel Partners With Ad-Supported OTT Xumo To Expand Reach

Originally published at VideoInk. Linear viewing on traditional cable and satellite outlets is—surprise—on the decline. With an…

Roku Launches Targeted Ad-Sales Marketplace With Fox, Turner And Viacom On Board

Roku launched the Audience Marketplace on Wednesday, introducing a new way for advertising buyers and sellers…

Netflix Passes Comcast in Market Value, Inches Closer To Disney

Originally published at VideoInk. Netflix is now worth more than Comcast. The streamer blew past the cable…

PassionFlix’s Tosca Musk Aims to Find Niche OTT Success Without Ads

Research from Parks Associates found that more than one-third of US broadband households subscribe to multiple…

Netflix’s Billboard Investment Would Give Out-Of-Home Advantage In L.A.

Netflix is reportedly investing in its out-of-home advertising strategy with the planned acquisition of a Los…

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