Pepsi

Pepsi Takes World Cup Marketing Victory Over Coke; Facebook Boasts Interactions

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

Pepsi’s Film Risk Pays Off; ‘Uncle Drew’ Holds Its Own At The Box Office

Uncle Drew debuted at number four in the domestic box office, bringing in an estimated $15.5…

Pepsi Steps Up ‘Uncle Drew’ Marketing Ahead Of Film Release

Pepsi has released a new “Uncle Drew” spot featuring NBA star Kyrie Irving that ties the…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Bud Light Unveils ‘The Bud Knight’ For Super Bowl LII

Despite declining year-over-year ratings for regular season football games, NBC still expects to earn over $500…

Snack Brands Look For A Marketing Sack This NFL Season

The NFL season officially kicks off on Thursday, signaling a new start for brands to get…

Former Apple CEO John Sculley On The Power Of Brands And Marketing

Having served as the president of PepsiCo and CEO of Apple during his career, John Sculley…

STRIVR Labs Is Leveraging Virtual Reality To Train Sports Stars

Derek Belch is a former Stanford football player and graduate assistant coach for the Cardinal team.…

82 Percent Of Gen Z Skip Ads; More Than Half Use Ad Blockers

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend…

How Arby’s Is Engaging With Gamers

Arby’s has been connecting with gamers over the past two-and-a-half years through its social channels. In…

Brands Are Connecting With Mobile Millennials In Snaps

Snaps is a mobile messaging platform that connects top Fortune 1000 companies to cell phone obsessed consumers…

Inside Mountain Dew’s Marketing Strategy For The NBA Season

The NBA season tipped off on the hardwood floor this week, as did a host of…

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