PepsiCo

Super Bowl 2019: Brand Campaigns And Commercials Round-Up

Super Bowl LIII is on Sunday, February 3 in Atlanta and although we still don’t know…

This Week’s Exec Shifts: Disney+ Hires Marketing Head; SodaStream CMO Departs

This week’s executive shifts include SodaStream’s marketing chief departing the company, Warner Bros. picking up an…

PepsiCo Vows To Reduce Plastic As Part Of ‘Purposeful’ Mission

PepsiCo announced a new goal to use 25 percent recycled content in its plastic packaging by…

SodaStream Creates ‘Drowning Liberty’ Installation To Reduce Plastic Waste

As more companies take a stand against single-use plastic straws and cups, at-home beverage device maker…

This Week’s Exec Shifts: Facebook Hires CMO Away From HP; HP Names Successor

This week, Facebook hires HP’s CMO and HP names his successor while New York Public Radio,…

This Week’s Exec Shifts: Kanopy Hires CMO; RE/MAX, Barcardi, NBCUniversal Telemundo Make Marketing Promotions

This week, Kanopy hires CMO from gaming industry, RE/MAX makes a marketing promotion, and executive moves happen…

This Week’s Exec Shifts: Anheuser-Busch, Bally Appoint CMOs; Unilever CMO To Head Advertising Association

This week, Anheuser-Busch InBev and Bally appoint new marketing heads while Unilever’s CMO agrees to lead the Advertising…

Cheetos Invites Consumers To Win What They See

Cheetos, PepsiCo Frito-Lay brand, wants snack lovers to look long and hard at their orange dust…

Pepsi Steps Up ‘Uncle Drew’ Marketing Ahead Of Film Release

Pepsi has released a new “Uncle Drew” spot featuring NBA star Kyrie Irving that ties the…

Effie Index: Pepsi Wins Most Effective Brand, Unilever Most Effective Marketers

The over 45 separate global Effie Awards competitions have concluded, and with their decisions comes the…

Pepsi Increases Marketing Budget To Win Favor Over Coca-Cola In North America

PepsiCo has announced that it will increase its marketing budget in order to remain competitive against…

Doritos Backpedals Against Twitter’s ‘Lady Doritos’ Response

Lady Doritos is the hot topic of the day—not for spicy flavor, but sick burns directed…

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