personalization

Cannes Lions Behind-The-Scenes: Pinterest’s Eric Edge

Pinterest, which has made recent strides in video advertising, made its presence known at Cannes Lions…

The Age Of Personalization And The Return Of The Brand

Marketing and advertising are standing on the precipice of a great new era—the age of personalization.…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Brands Discover Feelings Make Recommendation Engines Work

Recommendation-engine technology is reshaping the entire digital consumer experience from entertainment to online shopping. To make…

For Marketers, Personalization Matters

YouTube. Facebook. Snapchat. Vine. Meerkat. Periscope. Twitch. Has your brand mastered them all Get the insights…

Marketers Need Tools To Be Personal

Trends change within marketing all the time, and one that’s currently hot right now is personalization,…

Foursquare Data May Help Advertisers

Foursquare’s undergone a major transformation into a recommendation app that’s aimed squarely at Yelp’s territory, and…