personalization

Irrelevant Brand Messages Can Lead To Permanent Disconnect

Consumers only want to see relevant brand messages but are reluctant to share online browsing data…

Marketers Lack Confidence, Technology For Personalized Advertising

Marketers are willing to meet the personalization needs of today’s consumer, but many lack the confidence…

Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say

Automation may be the way of the CRM future, but marketers—and consumers—still value human interaction. Maintaining…

Equinox CMO Vimla Gupta Explains The Importance Of Delivering On Brand Promise

Personalization and keeping up with trends are vital to marketing in the beauty and wellness industry.…

Cannes Lions Behind-The-Scenes: Pinterest’s Eric Edge

Pinterest, which has made recent strides in video advertising, made its presence known at Cannes Lions…

The Age Of Personalization And The Return Of The Brand

Marketing and advertising are standing on the precipice of a great new era—the age of personalization.…

Nike’s Acquisition Shows They’re Serious About Marketing Personalization

Nike’s acquisition of consumer data analytics firm Zodiac is another step toward the brand’s goal of…

Brands Discover Feelings Make Recommendation Engines Work

Recommendation-engine technology is reshaping the entire digital consumer experience from entertainment to online shopping. To make…

For Marketers, Personalization Matters

YouTube. Facebook. Snapchat. Vine. Meerkat. Periscope. Twitch. Has your brand mastered them all Get the insights…

Marketers Need Tools To Be Personal

Trends change within marketing all the time, and one that’s currently hot right now is personalization,…

Foursquare Data May Help Advertisers

Foursquare’s undergone a major transformation into a recommendation app that’s aimed squarely at Yelp’s territory, and…