Platforms + Media

Trojan’s ‘Trojan Man’ Character Rebooted As Modern, Open-Minded Guru

Trojan Brand Condoms has been looking to connect with younger audiences by presenting itself as more…

Viacom Bets On Advanced Marketing Solutions Platform

Viacom reported a drop in its Q3 2018 earnings, with revenues in the quarter decreasing by…

Chinese Streaming Service iQiyi Quadruples Down On Nickelodeon Content

Originally published at VideoInk. Chinese streamer iQiyi will have four times the amount of Nickelodeon content than…

Consider ‘Style’ When Marketing To Gen Z And Millennials, Report Says

VidMob revealed the results of its State of Social Video study, which surveyed 1,000 16 to…

Disney’s TV Ad Revenues Offset Viewer Declines During Q3 Earnings

Disney reported a total revenue growth of seven percent to $15.23 billion in its third-quarter earnings.…

MillerCoors Abandons Two Hats Beer Brand; Unable To Attract Millennial Tastes

After just six months of marketing heavily to millennial drinkers with its youth-focused Two Hats brand,…

Programmatic Ad Buying Grows Steadily; Amazon Top Spender

A recent study conducted by MediaRadar examined the state of programmatic ad buying in Q1 2018.…

Starbucks And Alibaba Partner For Integrated Coffee Delivery Service In China

Starbucks and Chinese retail and tech conglomerate Alibaba Group announced the formation of a strategic partnership…

E.W. Scripps Q2 Revenues Driven By Political Ads, OTT Subscribers And Podcast Advertising

US broadcasting company E.W. Scripps reported $283 million in total revenues during the second quarter of…

Jell-O Launches Branded Animated Show On YouTube And Amazon Prime

Jell-O, a Kraft Heinz brand, has remained an iconic food for both kids and adults alike…

Tencent Video Leads The Pack In China With iQiyi, Youku Close Behind

Originally published at VideoInk. In China, citizens aren’t streaming content on Netflix, Amazon, or Hulu. Instead, the country’s ‘Big 3’ streaming services…

Zynga Q2 Earnings Tied To Mobile Advertising Revenue Growth

Zynga delivered second quarter revenues ahead of guidance driven by strength in its mobile live services…

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