Platforms + Media

Networks, Consumers Benefit From Roku’s First-Ever Stream-a-thon

Roku announced the company is launching its first-ever ‘Stream-a-thon’ from December 26 to January 1, allowing…

‘Progressive Shopper’ Furthers Trend Of Socially-Conscious Consumption

Progressive Shopper is a new Chrome extension that identifies which political groups a brand has donated…

IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising

US advertisers spent a record $49.5 billion on digital advertising in the first half (H1) of…

Domino’s AR Pizza Chef Turns Visualization Into Ecommerce

Domino’s New Pizza Chef adds augmented reality (AR) to the pizza-customization and ordering process, allowing users…

How The Cannabis Industry Is Finding Ways To Market Around Regulation

With the legalization of cannabis in Canada and nine U.S. states, the marijuana industry is wide…

Audi, ‘Departures’ Target Luxury Car Buyers With Responsive Print Ad

Audi of America created an interactive print ad that showcases the lighting features of its 2019…

Amazon’s Ad Aspirations Are Coming To Fruition

While still far away from the likes of Facebook and Google in terms of ad revenue,…

With #SeeHer, Meredith Corp. Looks To Data For Equality And Accountability

The integration and utilization of data is a key discussion throughout the marketing community, mainly with…

The State Of Advertising In 12 Charts

Without a doubt there have been some major recent shifts in advertising. This year, the industry…

Wayfair Broadens Strategy With Pop-Ups, Membership and Tech

Wayfair has expanded its marketing efforts with three new strategies—membership, physical retail and mixed reality. According…

Kayak Launches AR Bag Measurement Tool To Ease Travel Anxiety

Kayak is using augmented reality to help travelers measure their luggage. The new bag measurement tool…

Casual Connect Asia 2018 Coming To The Greater Bay Area, Shenzhen, China This November

Casual Connect Asia 2018Location: OCT Creative Exhibition Center (OCT Design Museum)Date: Nov. 12-14, 2018Attendees: 1,200 gaming…

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