Platforms + Media

Super Bowl 2019: Brand Campaigns And Commercials Round-Up

Super Bowl LIII is on Sunday, February 3 in Atlanta and although we still don’t know…

Amazon’s IMDb Announces Free, Ad-Supported Video Channel

Amazon is joining the realm of free, ad-supported (AVOD) streaming services through IMDb. The company announced…

Shutterstock Launches ‘It’s Not Stock’; First Campaign In Six Years

Shutterstock, a New York-based technology company that serves as a cornucopia of assets for marketers and creative…

Expert Predictions On The State Of VR And Marketing In 2019

If your entire understanding of virtual reality and augmented marketing came from science fiction films, you’d…

Pepsi, Walmart Debut Ads During Golden Globes; Netflix Rebukes Commercials

The Golden Globes pulled in 18.6 million viewers this year. Pepsi and Walmart, in what seems…

Bumble’s Super Bowl Campaign Stars Serena Williams; Produced Entirely By Women

Tennis champion Serena Williams will star in Bumble’s year-long marketing campaign “The Ball is in Her…

CarGurus Reboots ‘The Detective’ Campaign With New Ads

CarGurus—the online car shopping service—is continuing their hit spot “The Detective” with a new campaign the…

Sephora Updates Beauty Insider Program With More Personalized Perks

Sephora announced it updated its Beauty Insider program giving members even more perks, especially for their…

Networks, Consumers Benefit From Roku’s First-Ever Stream-a-thon

Roku announced the company is launching its first-ever ‘Stream-a-thon’ from December 26 to January 1, allowing…

‘Progressive Shopper’ Furthers Trend Of Socially-Conscious Consumption

Progressive Shopper is a new Chrome extension that identifies which political groups a brand has donated…

IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising

US advertisers spent a record $49.5 billion on digital advertising in the first half (H1) of…

Domino’s AR Pizza Chef Turns Visualization Into Ecommerce

Domino’s New Pizza Chef adds augmented reality (AR) to the pizza-customization and ordering process, allowing users…

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