Pokemon GO

Digital Game Sales Top $9.1B In May; ‘Pokémon GO’ Surges For Summer

Global video game sales rose 25 percent year-over-year in May to an estimated $9.1 billion, according…

Digital Game Sales For September Reach $8.3B

Worldwide digital game sales reached $8.3 billion across console, mobile and PC in September, up from…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

Apple’s iOS 11 Update Fuels Competition For Augmented Reality Gaming

Apple’s annual keynote placed a heavy focus on the integration of augmented reality (AR) that begins…

July Digital Game Sales Hit $7.8 Billion; SNES Classic Will “Go Gangbusters”

The worldwide digital video games market grew 16 percent year-over-year in July to $7.8 billion, according…

Nostalgia On The Go: When Legacy Game IPs Move To Mobile

Mobile gamers are seeing old friends on new devices as legacy video game brands expand onto…

Brands Who Use Augmented Reality To Pursue Real Success

Around for many years but popularized by Pokémon GO, augmented reality (AR) technology has been embraced by pioneering…

Nintendo President Reggie Fils-Aimé Optimistic Switch Demand Will Be Met

Nintendo launches its $300 Switch hybrid console/tablet on March 3 and gamers around the globe are…

Snapchat Lens Games Take Marketing To A New Level

Snapchat lenses are a proven way for users to literally become “the face” of a marketing…

Pokémon Day Catches All The Fun Across Games And TV

It’s Pokémon Day, and both Nintendo and The Pokémon Company International have a lot to celebrate.…

Inside IBM’s Branded Content Strategy

Hidden Figures has been a box office smash ever since debuting in theatres this year. The…

Nintendo’s Brand Messaging Shows Longevity, Ability To Evolve

Nintendo celebrated a number of major milestones in 2016, from the 20th anniversary of Pokémon to…

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