pop-up

Sony Turns Experiential Pop-Up Into Social Content With Weekly Show

Sony continues its “Lost in Music” campaign with a pop-up experience in SoHo. The temporary installation…

Wayfair Broadens Strategy With Pop-Ups, Membership and Tech

Wayfair has expanded its marketing efforts with three new strategies—membership, physical retail and mixed reality. According…

‘Happytime Murders’ Pop-up Invites Guests Into Sleazy World Of Puppets

STXfilms is promoting its R-rated puppet film The Happytime Murders with a pop-up tattoo parlor and…

Paddy Power Installs Massive Drive-Thru Confessional In Dublin

Irish gambling site Paddy Power launched a “drive-thru confessional” to spark conversation about the Pope’s upcoming…

HBO Pop-Up Invited Bumble Users To Watch Movies In A $30M Home

HBO reminded younger viewers about its movie offerings by hosting a “stay home to the movies”…

North Face Launches Lofty Experiential Pop-Up With ‘The Pinnacle Project’

The North Face hid a pop-up activation on top of a mountain for its new “Pinnacle…

Volkswagen Makes An Instagram Museum-Style Pop-Up With Jetta Haus

Tapping into both the zeitgeist of experiential marketing and the lasting influences of the Bauhaus, German…

TradeStation Pop-Up Barbershop Is A Play On Brand’s Redesign

Online broker TradeStation is hosting a pop-up barbershop/salon in New York City’s Oculus designed to draw…

Thinking Big, KFC Opens Miniature Restaurant In Portland

KFC is the latest brand to jump on the tiny food craze by opening a miniature…

Attendees Become Weightless At ‘The Mummy Zero Gravity Stunt VR Experience’

Add virtual reality as one more reason to visit 30 Rockefeller Plaza in New York City…

Adult Swim Brings The Drive-In Theater Experience Back For Promotion

Cartoon Network’s Adult Swim spin-off network (which airs during late night all week long) is no…