programmatic ad spend

Programmatic Ad Buying Grows Steadily; Amazon Top Spender

A recent study conducted by MediaRadar examined the state of programmatic ad buying in Q1 2018.…

CMO Council: The Search For Brand Safety Is Frustrating Marketers

In a digital age where programmatic advertising is the norm and consumers are one ad away…

Google Pursues Brand Safety In A Polarizing World Of Content

Brand safety has aways been a concern for marketers, but in the wake of never-ending political…

82 Percent Of Gen Z Skip Ads; More Than Half Use Ad Blockers

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend…

How Data Is Changing Marketing

Internet privacy has been a hot topic lately since the repeal of internet privacy rules passed last year by…