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Report: CMO Tenures Average 43 Months; Women Shift Roles More Often

The CMO tenure is an average of just 43 months but tends to run longer for…

AM/FM Still Important To Marketers But Be Quick About It, Says Pandora

The car radio is still a major source of audio consumption, but it is not immune…

Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports

Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy.…

Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…

Report: Two-Thirds Of The World’s Digital Ad Trading Will Be Programmatic Next Year

Programmatic ad value will reach $84.9 billion in 2019, according to new forecasts by Zenith. Growing…

Diversity Marketing Valued By Global Marketers, But Not Often Practiced

Global marketers tend to agree that using diverse model images helps a brand’s reputation, according to…

IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising

US advertisers spent a record $49.5 billion on digital advertising in the first half (H1) of…

Subscription Apps See Engagement Growth; Mobile Gamers Cut Spending

Consumers are more willing to pay for apps and subscription-based app models continue to gain momentum.…

For Mobile Video Ads, CTAs Are Critical For Fostering Consumer Relationships

Consumers are naturally more interested in mobile video ads that feature a call to action (CTA),…

Microsoft Takes Top Spot In New Marketing Engagement Index

The most successful brands in the world also know how to talk with their customers, but according…

Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say

Automation may be the way of the CRM future, but marketers—and consumers—still value human interaction. Maintaining…

Influencer Marketing Focused On Long-Term Relationships, Hindered By Budgets, Report Says

Budget restraints and a lack of ROI prevent many brands from adopting influencer marketing strategies, according…

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