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CMO Council: Field Sales Skills Critical For Future Growth

Marketing leaders consider themselves to be a driving force of revenue for their brands and are…

CMO Council Says GDPR Readiness Directly Related To CX Commitment

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the…

Majority Of Marketers Believe Digital Media Landscape Has Become Too Complex, Study Finds

With brand safety a major concern, marketers must maintain a fine balancing act when executing campaigns.…

Consumers Reward Brands’ Social Media Transparency, Report Finds

Sprout Social released a report that states transparency is the key and social media can be…

Millennial Shoppers Turned Off By Traditional Marketing, Study Shows

With giants such as Amazon gaining an ever-stronger presence in the retail space, brick-and-mortar stores have…

Consider ‘Style’ When Marketing To Gen Z And Millennials, Report Says

VidMob revealed the results of its State of Social Video study, which surveyed 1,000 16 to…

Opt-In Video Ads Could Help Fix AdBlocker Dilemma, Report Says

Digital advertisers all face the same problem. As users become increasingly dissatisfied with the number of…

Brand Safety Institute Launches With Aim To Educate Digital Advertising Industry

The Brand Safety Institute (BSI) is a newly launched initiative that offers certified training to advertising…

Advertising, Data Privacy Prominent In Users’ Social Media Dissatisfaction, Study Shows

Users aren’t happy with social media. The American Customer Satisfaction Index (ACSI), which measures US customer…

Cord-Cutting Picks Up Steam; Cable TV Continues Rapid Decline

Things are not looking well for cable TV providers such as Comcast, Charter and Dish, as…

Brands Say Increased Spending On Influencers Hinges On Transparency

A study conducted by the World Federation of Advertisers found that 65 percent of multinational brands…

Robot Fraud Could Comprise Up To 90 Percent Of Campaign Clicks

Beware the rise of the robots, as a study from Dianomi indicates that up to 90…

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