Sephora

Sephora Updates Beauty Insider Program With More Personalized Perks

Sephora announced it updated its Beauty Insider program giving members even more perks, especially for their…

How Attitudes Around Influencer Marketing Shifted In 2018

Was 2018 the year that influencer marketing finally got taken seriously? It certainly seems like it.…

Five Examples Of Brands Using Geofencing To Great Effect

Geofencing—a location-data service that creates a zone around a specific geographic area for the purpose of…

This Week’s Exec Shifts: Spotify CMO Exits; Uber, Soft-Tex Pick New Chief Marketers

This week’s executive moves include the departure of Spotify’s chief marketing officer as well as US…

Sephoria House Of Beauty Pop-Up Is Sephora’s Experiential Chess Move

In October, Sephora will debut an experiential pop-up called Sephoria House of Beauty—14 themed rooms filled…

Sephora Wants To Provide Safe Spaces For The Trans Community With New Program

While beauty brands like Fenty have made significant inroads in inclusivity for people of color and other…

Amex, Google And Others Share First Look At Coachella 2018 Activations

The Coachella Valley Music and Arts Festival begins Friday and while visitors prepare for a heat…

CoverGirl’s AR Makeup Experience Skips The App Install

CoverGirl has launched the first augmented reality experience that does not require the download of an…

Once Promising Tech, Brands Are Now Backing Off Chatbots

Chatbots were all the rage last year, but 2017 didn’t become the automated paradise marketers may…

For Beauty Brands, Augmented Reality Is A Growing Part Of The Company Makeup

Beauty brands are merging the real world with the digital one at an increasingly higher rate,…

How Virtual Beauty Is Changing The Fashion Game

Mobile beauty is a growing millennial mindshare changing how leading and indie luxury fashion brands are…

Brands Are Connecting With Mobile Millennials In Snaps

Snaps is a mobile messaging platform that connects top Fortune 1000 companies to cell phone obsessed consumers…

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