social media

Most Teens See Social Media As Positive, But Distracting, Study Says

Most teenagers feel that social media has a positive impact on their emotions, according to a…

Consumers Reward Brands’ Social Media Transparency, Report Finds

Sprout Social released a report that states transparency is the key and social media can be…

Consider ‘Style’ When Marketing To Gen Z And Millennials, Report Says

VidMob revealed the results of its State of Social Video study, which surveyed 1,000 16 to…

Advertising, Data Privacy Prominent In Users’ Social Media Dissatisfaction, Study Shows

Users aren’t happy with social media. The American Customer Satisfaction Index (ACSI), which measures US customer…

How Companies Are Growing Audiences With Snapchat And Facebook Watch Shows

Some call Snapchat and Facebook the future of television, while others see them as major challengers…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

One Year Later, Instagram Stories Ad Strategies Decoded

On March 1, Instagram Stories celebrates the one-year anniversary of its official advertising rollout, which combines Snapchat-like aesthetics with…

National Geographic, Time Inc. Discuss Facebook Watch Video Strategy

Facebook brought brands yet another way to engage their followers with video on the platform by…

ROI A Major Concern With MarTech; Consumer Electronic Spending Plateaus

ROI concerns are the largest motivators both for and against investing in marketing technology, research by…

One-Third Of Your Video Ads Aren’t Being Seen, Says Google

DoubleClick has released a report on video-ad viewability for 2017, registering a massive disparity between YouTube…

How Beefing Is The Secret Sauce For Wendy’s On Social Media

The Twittersphere loves following someone whose feed is filled with scorching hot takes—not you, Donald! More…

Spending On Radio, Data, Analytics Increases; Email Marketing Stays Dependable

According to a survey by WideOrbit, programmatic radio advertising is set to substantially increase in the…

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