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Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say

Automation may be the way of the CRM future, but marketers—and consumers—still value human interaction. Maintaining…

Influencer Marketing Focused On Long-Term Relationships, Hindered By Budgets, Report Says

Budget restraints and a lack of ROI prevent many brands from adopting influencer marketing strategies, according…

Unilad, LADbible’s Popularity Defy Facebook Push For Hard-Hitting News

Unilad and LADbible are the most popular English-language publishers on Facebook, proving that users still prefer…

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend…

Nielsen: OTT Subscriptions Driven By Familiar Content, Specific Shows

Nielsen has released its quarterly MediaTech Trender survey that tracks consumer perceptions of emerging devices and…

Most Teens See Social Media As Positive, But Distracting, Study Says

Most teenagers feel that social media has a positive impact on their emotions, according to a…

CMO Council Says GDPR Readiness Directly Related To CX Commitment

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the…

The Number Of In-House Agencies Has Grown 20 Percent Since 2008

More brands are bringing their marketing efforts in-house compared to a decade ago, according to a…

Study: Marketer Confidence In Driving Revenue Unchanged In 10 Years

After a decade, marketers still have a difficult time funneling customer engagement into revenue, the CMO…

YouTube Defends Top Social Video Spot As Young Viewers Look Away

YouTube sits comfortably as the most-used social network among those 18-24, but young consumers are now splitting…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Snapchat Q4 Earnings Reveal Ad Revenue Growth, Adoption By Older Users

Snap, Inc. has reported substantial growth in the fourth quarter of 2017, smoothing investor relations after…

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