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Brand Purpose Goes Beyond Hot Topic Issues, Accenture Reports

Purpose-driven marketing is more than a strategy—it’s a necessity, according to new data from Accenture Strategy.…

Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…

Report: Two-Thirds Of The World’s Digital Ad Trading Will Be Programmatic Next Year

Programmatic ad value will reach $84.9 billion in 2019, according to new forecasts by Zenith. Growing…

IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising

US advertisers spent a record $49.5 billion on digital advertising in the first half (H1) of…

Subscription Apps See Engagement Growth; Mobile Gamers Cut Spending

Consumers are more willing to pay for apps and subscription-based app models continue to gain momentum.…

Irrelevant Brand Messages Can Lead To Permanent Disconnect

Consumers only want to see relevant brand messages but are reluctant to share online browsing data…

Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say

Automation may be the way of the CRM future, but marketers—and consumers—still value human interaction. Maintaining…

Influencer Marketing Focused On Long-Term Relationships, Hindered By Budgets, Report Says

Budget restraints and a lack of ROI prevent many brands from adopting influencer marketing strategies, according…

Unilad, LADbible’s Popularity Defy Facebook Push For Hard-Hitting News

Unilad and LADbible are the most popular English-language publishers on Facebook, proving that users still prefer…

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend…

Nielsen: OTT Subscriptions Driven By Familiar Content, Specific Shows

Nielsen has released its quarterly MediaTech Trender survey that tracks consumer perceptions of emerging devices and…

Most Teens See Social Media As Positive, But Distracting, Study Says

Most teenagers feel that social media has a positive impact on their emotions, according to a…

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