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Diversity Marketing Valued By Global Marketers, But Not Often Practiced

Global marketers tend to agree that using diverse model images helps a brand’s reputation, according to…

IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising

US advertisers spent a record $49.5 billion on digital advertising in the first half (H1) of…

Irrelevant Brand Messages Can Lead To Permanent Disconnect

Consumers only want to see relevant brand messages but are reluctant to share online browsing data…

Report: PlayStation Tops Online/Offline Sentiment For Consumer Electronics

Engagement Labs has released its TotalSocial ranking of consumer electronics brands for 2018, revealing that PlayStation…

The Number Of In-House Agencies Has Grown 20 Percent Since 2008

More brands are bringing their marketing efforts in-house compared to a decade ago, according to a…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Snapchat Q4 Earnings Reveal Ad Revenue Growth, Adoption By Older Users

Snap, Inc. has reported substantial growth in the fourth quarter of 2017, smoothing investor relations after…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

Mobile Games Lack Inclusivity Toward Female Players, Study Shows

Mobile gaming is on the rise, but could a lack of inclusiveness be holding it back?…

To Embrace Diversity, Brands Are Leading By Example

Diversity has been a hot-button topic this year in the worlds of marketing, entertainment and beyond.…

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