storytelling

Wendy’s Explains Idea Behind Summer Drink Romance Fiction

On Tuesday, Wendy’s debuted Fruit Tea Temptation, a romantic short story on Wattpad centered around its summer…

Google Is Reshaping The Way Brands Tell Stories On YouTube

Brands that act as content creators need to rethink their message. Quick. Like . . .…

Branded Content Favors Stories Over Traditional Ads

While product placement is still very much a thing, a rising trend in the marketing arena…

Carl’s Jr. Sponsored A Livestream With Twitch’s First Live Ads

News and lifestyle publisher Vice has just unveiled Waypoint, a dedicated site to the world of…

Legend 3D’s Will Maurer On Storytelling Through VR

On this episode of [a]live, we’re joined by Will Maurer, VP of VR and VFX for Legend…

Geico Promotes ESports Sponsorship With New Comedy Series

Insurance company, Geico has a history of creative marketing, and its latest efforts take audiences behind the…

How Skullcandy Wants To Pioneer Audio For Virtual Reality

The influx of virtual reality advancements over the last handful of years—and over time, for that…

‘Minority Report’ Designer Alex McDowell Explains Storytelling In Virtual Reality

World building operates at the intersection of design, technology and storytelling. Zoom the cameras in for…

Nokia Ozo Is The $60K Virtual Reality Camera That’s Making You Rethink Storytelling

The NFL Draft culminated this weekend with 253 prospects being selected. All of them—including a slew…

The Importance Of Storytelling For The Modern Marketer

When you think of storytelling, films and books come to mind—but what about new platforms like virtual…

Airbnb Versus Cadillac

Airbnb Founder Brian Chesky recently posted an article on Medium about the most important piece of…