Strategy

TAG: Brand Safety Initiatives Yield Higher ROI; Companies Invest Up To $7M Yearly

If you think brand safety was a hot topic in 2018, get ready for a scorcher…

NASA’s Mars Landing Shows Brands’ Continued Interest In Cultural Conversation

After a 205-day journey, NASA’s Insight landed successfully on Mars. When Insight sent back its first…

Gartner Releases Report On CMO Skills And Agile Marketing

According to the research firm, a balance of hard and soft skills are key to leading…

Digital Brands Plan 850 Physical Stores Over Next Five Years

Digital-native brands are adding physical retail to the business model, with plans to open 850 stores…

The Number Of In-House Agencies Has Grown 20 Percent Since 2008

More brands are bringing their marketing efforts in-house compared to a decade ago, according to a…

Ralph Lauren Grows Q1 Revenue Using Increased Marketing Focus

Ralph Lauren reported that its net revenue for Q1 Fiscal 2019 increased by three percent to…

Domino’s Secures Pizza Market Share With Tech And Travel

Domino’s introduced a Snapchat Lens over the weekend that allowed users to order pizza without leaving…

“It’s My Super Bowl”: Takeaways For Marketers From E3 2018

E3 continues to be the largest video gaming event of the year, and with 60,000 consumers…

Effie Index: Pepsi Wins Most Effective Brand, Unilever Most Effective Marketers

The over 45 separate global Effie Awards competitions have concluded, and with their decisions comes the…

Pepsi Increases Marketing Budget To Win Favor Over Coca-Cola In North America

PepsiCo has announced that it will increase its marketing budget in order to remain competitive against…

What Marketers Need To Know About Mobile World Congress 2018

Over 100,000 industry executives and 2,300 exhibitors are slated to attend Mobile World Congress (MWC), held this…

IAB Encourages Brick-And-Mortars To Become Direct Brands

To survive today’s marketplace, Interactive Advertising Bureau (IAB) says that brands must be able to sell…

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