Strategy

Ralph Lauren Grows Q1 Revenue Using Increased Marketing Focus

Ralph Lauren reported that its net revenue for Q1 Fiscal 2019 increased by three percent to…

Domino’s Secures Pizza Market Share With Tech And Travel

Domino’s introduced a Snapchat Lens over the weekend that allowed users to order pizza without leaving…

“It’s My Super Bowl”: Takeaways For Marketers From E3 2018

E3 continues to be the largest video gaming event of the year, and with 60,000 consumers…

What Marketers Need To Know About Mobile World Congress 2018

Over 100,000 industry executives and 2,300 exhibitors are slated to attend Mobile World Congress (MWC), held this…

IAB Encourages Brick-And-Mortars To Become Direct Brands

To survive today’s marketplace, Interactive Advertising Bureau (IAB) says that brands must be able to sell…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

New ESPN+ Streaming Service Hopes To Meet Rising OTT Trends

ESPN will get its own low-cost streaming service this spring alongside a redesigned mobile app—a move…

Consumers Spent Over $108B On Interactive Entertainment In 2017

Interactive entertainment generated $108.4 billion in 2017, exceeding previous forecasts by SuperData Research. The analyst firm…

Nissin Enjoys Its Cup Noodles Niche With ‘Final Fantasy’ Players

Square Enix and Nissin Cup Noodles’ latest team promotion is for Dissidia Final Fantasy NT, a new squad-based…

Revlon’s ‘Live Boldly’ Campaign Is On Brand For Gal Gadot

In her first major beauty deal, actress and model Gal Gadot has joined Revlon as the…

Audience Building Solves Many Of Today’s Marketing Challenges

Between net neutrality repeal and looming data privacy laws, marketers must rethink their strategies by reverting…

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

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