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Report: CMO Tenures Average 43 Months; Women Shift Roles More Often

The CMO tenure is an average of just 43 months but tends to run longer for…

AM/FM Still Important To Marketers But Be Quick About It, Says Pandora

The car radio is still a major source of audio consumption, but it is not immune…

Visualization, Tech Among Top Trends Impacting Brands, Report Says

Consumers are driven by what they can see and obtain quickly, according to the 2018 Mindshare…

CMOs Find Relationship Marketing Strategy Hindered By Data Management

Fostering customer relationships is, unsurprisingly, a priority for today’s chief marketing officer. A new study by…

Diversity Marketing Valued By Global Marketers, But Not Often Practiced

Global marketers tend to agree that using diverse model images helps a brand’s reputation, according to…

IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising

US advertisers spent a record $49.5 billion on digital advertising in the first half (H1) of…

For Mobile Video Ads, CTAs Are Critical For Fostering Consumer Relationships

Consumers are naturally more interested in mobile video ads that feature a call to action (CTA),…

Irrelevant Brand Messages Can Lead To Permanent Disconnect

Consumers only want to see relevant brand messages but are reluctant to share online browsing data…

Consumers Take Unsafe Brand Content Personally, Study Finds

Not only do consumers think less of a brand when ads appear next to unsafe content,…

Marketers Lack Confidence, Technology For Personalized Advertising

Marketers are willing to meet the personalization needs of today’s consumer, but many lack the confidence…

Microsoft Takes Top Spot In New Marketing Engagement Index

The most successful brands in the world also know how to talk with their customers, but according…

Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say

Automation may be the way of the CRM future, but marketers—and consumers—still value human interaction. Maintaining…

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