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Millennial Shoppers Turned Off By Traditional Marketing, Study Shows

With giants such as Amazon gaining an ever-stronger presence in the retail space, brick-and-mortar stores have…

Consider ‘Style’ When Marketing To Gen Z And Millennials, Report Says

VidMob revealed the results of its State of Social Video study, which surveyed 1,000 16 to…

Programmatic Ad Buying Grows Steadily; Amazon Top Spender

A recent study conducted by MediaRadar examined the state of programmatic ad buying in Q1 2018.…

Opt-In Video Ads Could Help Fix AdBlocker Dilemma, Report Says

Digital advertisers all face the same problem. As users become increasingly dissatisfied with the number of…

Cord-Cutting Picks Up Steam; Cable TV Continues Rapid Decline

Things are not looking well for cable TV providers such as Comcast, Charter and Dish, as…

Brands Say Increased Spending On Influencers Hinges On Transparency

A study conducted by the World Federation of Advertisers found that 65 percent of multinational brands…

Marketers Still Have A Data Problem According To CMO Council

Today’s marketers are taking on responsibilities that go well beyond brand awareness, creating strategies that extend…

World Cup’s Female Fan Base Growing Fast, Nielsen Study Advises Marketers

A recent study from Nielsen shows that advertisers shouldn’t discount female audiences. Traditionally, soccer fandom has…

Majority Of Teens Stand Behind Cause Marketing, According To Study

A new study conducted by Fuse reveals why more brands should embrace cause marketing as a…

Robot Fraud Could Comprise Up To 90 Percent Of Campaign Clicks

Beware the rise of the robots, as a study from Dianomi indicates that up to 90…

Top 50 iOS Games Take 76 Percent Of Revenue, But Most Don’t Last Long

A new study conducted by Apptopia analyzed the top 50 Apple App Store games in the…

Majority Of Marketers Use Email Marketing, But Very Few Consumers Like It

Though email marketing is an important means of generating awareness and promotions, there remains a massive…

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