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Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say

Automation may be the way of the CRM future, but marketers—and consumers—still value human interaction. Maintaining…

Influencer Marketing Focused On Long-Term Relationships, Hindered By Budgets, Report Says

Budget restraints and a lack of ROI prevent many brands from adopting influencer marketing strategies, according…

Surprising No One, Brands Continue To Build In-House Agencies

Members of the Association of National Advertisers (ANA) are using more in-house agencies and nearly half…

Emotional Spikes In Branded Films Create Long-Term Memories, Study Finds

Understanding how the human brain forms long-term memories could hold the key to branded content recall,…

Consumers Welcome AI But Still Want Emotional Support, Study Says

Implementing AI like chatbots has allowed brands to meet the impulsive needs of today’s young consumers.…

OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds

New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend…

Most Teens See Social Media As Positive, But Distracting, Study Says

Most teenagers feel that social media has a positive impact on their emotions, according to a…

CMO Council Says GDPR Readiness Directly Related To CX Commitment

A brand’s attitude toward GDPR compliance is directly linked to a commitment to customer experience, the…

The Number Of In-House Agencies Has Grown 20 Percent Since 2008

More brands are bringing their marketing efforts in-house compared to a decade ago, according to a…

Majority Of Marketers Believe Digital Media Landscape Has Become Too Complex, Study Finds

With brand safety a major concern, marketers must maintain a fine balancing act when executing campaigns.…

Consumers Reward Brands’ Social Media Transparency, Report Finds

Sprout Social released a report that states transparency is the key and social media can be…

Millennial Shoppers Turned Off By Traditional Marketing, Study Shows

With giants such as Amazon gaining an ever-stronger presence in the retail space, brick-and-mortar stores have…

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