Super Mario Odyssey

Nintendo Continues Travel Theme With Southwest Airlines Partnership

Nintendo has partnered with Southwest Airlines in a continuation of its travel-themed Super Mario Odyssey marketing. The video…

‘Super Mario Odyssey’ Marketing Reflects Game’s Globetrotting

Super Mario Odyssey is bringing Mario and his new friend Cappy to the Nintendo Switch. First revealed…

Nintendo Discusses Importance Of Brand Touchpoints

Nintendo is on a roll with its Nintendo Switch and Nintendo 3DS consoles. Although some in…

Nintendo VP Discusses Switch Console’s Marketing Message

Many of the 15,000 consumers that packed E3 last week spent hours standing in line to…

It’s Not Just Screens: A Look At E3’s Coolest Activations

  Sandwiched between the big-screened, live esports broadcasts and hours-long lines of gamers waiting to play, a few vendors…

Op-Ed: Nintendo Needs To Switch Out Sense Of Uncertainty

Nintendo took a major step on the road to launching the Switch console. It was revealed…