SuperData Research

Report: Most Consumers View AR Ads Favorably, Share With Friends

Augmented reality (AR) is a bustling new landscape for audience engagement and a majority of users…

Gamers Spent $8.47B In August; Madden Sets New Record

The video game industry earned $8.47 billion in digital sales for August, according to the latest…

Nielsen Acquires SuperData, Expands Video Game Data Offerings

Digital games market intelligence provider SuperData has been acquired by Nielsen Holdings, the companies announced Wednesday,…

Mobile AR Continues To Climb; Presents Challenge For Marketers To Integrate Into Existing Tech

Mobile augmented reality is expected to earn $1.5 billion this year, outselling virtual reality games and…

Analysts Say Battle Royale Mode Presents Opportunities For Marketers

A growing craze for battle royale-themed game video content (GVC) has presented tremendous opportunities not just…

Digital Game Sales Top $9.1B In May; ‘Pokémon GO’ Surges For Summer

Global video game sales rose 25 percent year-over-year in May to an estimated $9.1 billion, according…

Consumers Get Choosy As Mobile AR Becomes More Commonplace

Mobile AR may be on the (slow) rise, but having more options make consumers more selective…

WWDC 2018: Apple Touts Augmented Reality With Social Experiences

Apple is going all in with augmented reality, but the technology still has a ways to…

Gamers Spent $9B In April; ‘Fortnite’ And ‘God of War’ Top The Charts

Consumers spent $9.09 billion globally on digital video games in April, an increase of 23 percent…

‘Fortnite’ Helped Drive $9.1B Worldwide Digital Game Sales In February

Global consumers spent $9.1 billion on digital video games in February, an increase of six percent…

While VR For Kids Is Low Priority, Family-Friendly Games Still On The Way

Oculus and other content publishers, particularly in the gaming space, are putting increased emphasis on the…

Consoles Fueled Nearly $9B Worldwide Digital Game Sales In January

Gamers spent $8.9 billion on digital games and add-ons in January, an increase of 11 percent…

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