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Report: CMO Tenures Average 43 Months; Women Shift Roles More Often

The CMO tenure is an average of just 43 months but tends to run longer for…

Diversity Marketing Valued By Global Marketers, But Not Often Practiced

Global marketers tend to agree that using diverse model images helps a brand’s reputation, according to…

Irrelevant Brand Messages Can Lead To Permanent Disconnect

Consumers only want to see relevant brand messages but are reluctant to share online browsing data…

Influencer Marketing Focused On Long-Term Relationships, Hindered By Budgets, Report Says

Budget restraints and a lack of ROI prevent many brands from adopting influencer marketing strategies, according…

Surprising No One, Brands Continue To Build In-House Agencies

Members of the Association of National Advertisers (ANA) are using more in-house agencies and nearly half…

Consumers Welcome AI But Still Want Emotional Support, Study Says

Implementing AI like chatbots has allowed brands to meet the impulsive needs of today’s young consumers.…

Nielsen: OTT Subscriptions Driven By Familiar Content, Specific Shows

Nielsen has released its quarterly MediaTech Trender survey that tracks consumer perceptions of emerging devices and…

CMO Council: Field Sales Skills Critical For Future Growth

Marketing leaders consider themselves to be a driving force of revenue for their brands and are…

The Number Of In-House Agencies Has Grown 20 Percent Since 2008

More brands are bringing their marketing efforts in-house compared to a decade ago, according to a…

Study Reveals How World Cup Ads Impact Behavior

Digital experience management company Instart announced the results of its 2018 World Cup Ad Performance Study on…

Amazon Voted Most-Liked Brand In Recent US Survey

Amazon was voted the “most liked” brand by consumers in a recent survey by Morning Consult…

CMOs Are Shifting Strategy To Bring Services In-House According To New Survey

CMOs are taking more marketing services in-house, according to a new study released by media and…

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