TAG

TAG: Brand Safety Initiatives Yield Higher ROI; Companies Invest Up To $7M Yearly

If you think brand safety was a hot topic in 2018, get ready for a scorcher…

New TAG Guidelines Require Ads.txt Adoption

The Trustworthy Accountability Group (TAG) has released updated compliance guidelines for its anti-fraud and anti-piracy programs.…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

Google Is Issuing Refunds For Fake Traffic, Steps Up Its Transparency

As Google issues partial refunds to victims of ad fraud, a lack of transparency in the…

TAG Is Designed To Back Brands And Fight Bots In Ad Ecosystem

The Trustworthy Accountability Group (TAG) white lists companies as legitimate sources for digital ad impressions, and…