Tapjoy

Mobile Gaming On Rise, But Brand Ad Spending Remains Low

Despite the strong growth of mobile games, brands outside of the gaming industry have yet to…

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Interest In Holiday Shopping Spreads Beyond Black Friday, CMOs Push For Transparency, Brand Safety

New research on search trends by Adthena has offered some insight into what consumers are looking for—and…

Study: Engagement With Rewarded Ads Greatly Increases App Retention

With millions of apps at consumers’ fingertips, discovery can be a real problem for some developers,…

How Different Generations Play Video Games, From Platforms To Genres

Video games bring entertainment to all, from grandpa playing video poker on his phone to a…

Inside Atari’s Brand Revival

Thirty-five years have passed since Blade Runner and Atari were married in a marketing move of…

Big Ticket Spending And Other Myths About Mobile Game Whales

Whales are the most active spenders in the mobile gaming space, and while there are few…

The Current State Of Mobile Gaming

Mobile gaming—from the most casual candy crusher to the obsessed champion—is a platform that spans gender, age,…

Study: 79 Percent Of Mobile Gamers Prefer Rewarded Ads Over Pre-Roll

Fifty-four percent of mobile gamers prefer the “freemium” business model, according to a report released by…

‘Earning’ Trust: Do Rewarded Ads Really Work For Brands?

Monetizing games and mobile apps can be a challenge, especially when it comes to balancing the need…

Study: Mobile Gamers Aren’t Who You Think They Are

Last year, mobile games brought in $40.6 billion worldwide—more than any other interactive entertainment medium, but there’s…

Tapjoy Brings Rewarded Ads To The Line Messenger App

Rewarded advertisements aren’t just for gaming and music—the same concept of interacting with an ad in exchange for…

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