Trend Report

A Look Back At The Past Decade Of Online Magazine Evolution

Originally published at AW360. Online magazines, formerly referred to as “ezines” or “webzines,” have penetrated the digital…

Surprising No One, Brands Continue To Build In-House Agencies

Members of the Association of National Advertisers (ANA) are using more in-house agencies and nearly half…

Majority Of Marketers Believe Digital Media Landscape Has Become Too Complex, Study Finds

With brand safety a major concern, marketers must maintain a fine balancing act when executing campaigns.…

Millennial Shoppers Turned Off By Traditional Marketing, Study Shows

With giants such as Amazon gaining an ever-stronger presence in the retail space, brick-and-mortar stores have…

Consider ‘Style’ When Marketing To Gen Z And Millennials, Report Says

VidMob revealed the results of its State of Social Video study, which surveyed 1,000 16 to…

Programmatic Ad Buying Grows Steadily; Amazon Top Spender

A recent study conducted by MediaRadar examined the state of programmatic ad buying in Q1 2018.…

User-Generated Video Content A Win For Advertisers, Says Study

Originally published at VideoInk. Jukin Media released results from a research study exploring the effectiveness of the…

Opt-In Video Ads Could Help Fix AdBlocker Dilemma, Report Says

Digital advertisers all face the same problem. As users become increasingly dissatisfied with the number of…

Advertising, Data Privacy Prominent In Users’ Social Media Dissatisfaction, Study Shows

Users aren’t happy with social media. The American Customer Satisfaction Index (ACSI), which measures US customer…

Cord-Cutting Picks Up Steam; Cable TV Continues Rapid Decline

Things are not looking well for cable TV providers such as Comcast, Charter and Dish, as…

Brands Say Increased Spending On Influencers Hinges On Transparency

A study conducted by the World Federation of Advertisers found that 65 percent of multinational brands…

Programmatic Explained: In-House, Transparency Trending In 2018

Spending on programmatic advertising is more substantial than it’s ever been. An April report from eMarketer…

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