TV marketing

NatGeo, WeWork Promote New Series With ’90s-Themed Workspaces

NatGeo has partnered with WeWork to promote its new series, Valley of the Boom with a…

HBO, Netflix, 20th Century Fox Among Top Honors At Clio Entertainment Awards

Creative marketing efforts for brands like 20th Century Fox, HBO and Netflix were honored at The…

‘Trumpy Bear’ Gains Marketing Fame With Mysterious Origins, Fox News Ad

Trumpy Bear, a mysterious and yet very real toy for purchase, has resurfaced after a new…

Netflix Gives Frank Underwood A Gravestone And Obituary In South Carolina Town

The final season of House of Cards debuted Friday with its main character, President Francis Underwood…

Brands Celebrate #StrangerThingsDay With Events, Exclusives

Netflix has declared November 6 to be the first annual “Stranger Things Day,” maintaining audience awareness…

AMC And Postmates Deliver Edible Marketing For ‘Better Call Saul’

AMC is once again using its fictional Los Pollos Hermanos restaurant to promote Better Call Saul.…

HBO Pop-Up Invited Bumble Users To Watch Movies In A $30M Home

HBO reminded younger viewers about its movie offerings by hosting a “stay home to the movies”…

FXX Announces ‘It’s Always Sunny’ Mobile Game Ahead Of New Season

It’s Always Sunny in Philadelphia is getting a mobile tie-in game, FXX announced on Tuesday. The…

Samsung #TVblackout Campaign Feigns Malfunction To Sell QLED TVs

Samsung launched its #TVblackout campaign on Friday with a series of trick ads that display static,…

HBO Lets ‘Silicon Valley’ Fans Interact With Characters In VR

Alongside the Season 5 premiere of Silicon Valley, HBO is releasing a VR experience called Inside…

ABC Taps Viewer Nostalgia With ‘Roseanne’ Subway Car

ABC hopes to stir up viewer memories of watching Roseanne in the 80’s and 90’s, continuing…

Nielsen Social Content Rankings Now Include Instagram

Nielsen has added Instagram to its Social Content Ratings (SCR), allowing it to measure TV engagement…

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