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This Week’s Exec Shifts: NASCAR CMO Upped To CEO; Neiman Marcus CMO Promoted To EVP

This week’s executive moves include NASCAR appointing its CMO to the CEO and president roles and…

Media Giants Join Data Transfer Project; WeChat Pay Pushes US Expansion Despite Tarriff

This week in social media news, Microsoft, Google and others announce a DTP partnership, Facebook investigates…

Analysts Say Battle Royale Mode Presents Opportunities For Marketers

A growing craze for battle royale-themed game video content (GVC) has presented tremendous opportunities not just…

Amazon Announces Biggest Prime Day Results In Its History

Prime Day took place from July 16 through 17, but Amazon stirred up tremendous interest hosting…

How Brands Showed Support For Pride Month

June is Pride Month, and brands around America are eager to show their support. From donating…

Was Bethesda’s “Stream Of Nothing” Trolling Or Marketing?

Bethesda Softworks recently joined a handful of other publishers in proving that you don’t need to…

Announcing ‘Fallout 76,’ Bethesda Earns $210,000 EMV With One Tweet

Bethesda has long proven itself as a savvy player in the capricious attention game, drip-feeding its…

‘Rampage’ Twitch Stream Pays Tribute To Arcade Roots

To promote the upcoming Rampage film, Twitch hosted a livestream of popular creators playing arcade games…

‘The Grand Tour’ Courts Twitch Audience With Exploding Cars

Promotion for the season two premiere of Amazon Prime Video’s car-themed show The Grand Tour has literally become explosive.…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

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