video game marketing

Red Bull’s Latest Campaign Goes Retro With Pac-Man Partnership

Red Bull and Bandai Namco launched a joint Pac-Man campaign on Thursday that is fueled by…

‘My Life As An NPC’ Ads Share The Other Side Of ‘Assassin’s Creed: Odyssey’

Ubisoft has released a series of Assassin’s Creed: Odyssey videos in Europe called “My Life As…

PlayStation Discusses PS4 Pro ‘Details’ Campaign, Authenticity Strategy

PlayStation recently launched a new campaign called “Details” that uses humor to draw attention to 4K…

PlayStation ‘Play Fearlessly’ Spot Taps Gamer Emotion Instead Of Specific Products

PlayStation continued its emotion-based video game marketing strategy during the NBA Finals Sunday, debuting a new…

Startup Digital Platforms Strategize To Offer Alternatives To PC Majors

The 27 billion-dollar-per-year PC gaming market has long been dominated by a handful of companies, with…

Nintendo Continues Travel Theme With Southwest Airlines Partnership

Nintendo has partnered with Southwest Airlines in a continuation of its travel-themed Super Mario Odyssey marketing. The video…

PlayStation’s ‘Opera’ Campaign Conjures Emotion For PS4 Pro Graphics

Launching Thursday, PlayStation’s “Opera” campaign describes the experience of playing video games on PS4 Pro through…

Pong 45th Anniversary Helps Usher In New Era For Atari

The first annual Pong Day has been declared, celebrating the 45th anniversary of Atari’s table tennis…

Xbox One X Marketing Taps Into Gamer Competitiveness

Xbox One X is officially in stores and to celebrate, Microsoft is showing off its mid-generation…

PlayStation’s Strategy For PSVR In 2018: Getting Consumers To Try It

PlayStation VR (PSVR) cornered the console virtual reality market when it launched last September, selling over…

‘Assassin’s Creed: Origins’ Campaign Combines History And Humor

Assassin’s Creed: Origins takes players to Ancient Egypt—49 BCE, to be exact—to explore the biggest world…

‘Super Mario Odyssey’ Marketing Reflects Game’s Globetrotting

Super Mario Odyssey is bringing Mario and his new friend Cappy to the Nintendo Switch. First revealed…

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