video game marketing

PUBG Taps Hollywood Filmmakers For Live-Action PS4 Campaign

PlayerUnknown’s Battlegrounds has landed on PlayStation 4 alongside a live-action trailer called “Pan-demonium.” Directed by Jordan…

Red Bull’s Latest Campaign Goes Retro With Pac-Man Partnership

Red Bull and Bandai Namco launched a joint Pac-Man campaign on Thursday that is fueled by…

‘My Life As An NPC’ Ads Share The Other Side Of ‘Assassin’s Creed: Odyssey’

Ubisoft has released a series of Assassin’s Creed: Odyssey videos in Europe called “My Life As…

PlayStation Discusses PS4 Pro ‘Details’ Campaign, Authenticity Strategy

PlayStation recently launched a new campaign called “Details” that uses humor to draw attention to 4K…

PlayStation ‘Play Fearlessly’ Spot Taps Gamer Emotion Instead Of Specific Products

PlayStation continued its emotion-based video game marketing strategy during the NBA Finals Sunday, debuting a new…

‘God Of War’ But With Dogs Is PlayStation’s Friday Gift To You

With “Dog of War,” PlayStation UK took a break from serious God of War video game…

Top 10 Game Marketing Trends To Watch This Year

Video game marketing continues to employ tried and true methods like demos and pre-order bonuses, but…

Startup Digital Platforms Strategize To Offer Alternatives To PC Majors

The 27 billion-dollar-per-year PC gaming market has long been dominated by a handful of companies, with…

Nintendo Continues Travel Theme With Southwest Airlines Partnership

Nintendo has partnered with Southwest Airlines in a continuation of its travel-themed Super Mario Odyssey marketing. The video…

PlayStation’s ‘Opera’ Campaign Conjures Emotion For PS4 Pro Graphics

Launching Thursday, PlayStation’s “Opera” campaign describes the experience of playing video games on PS4 Pro through…

Pong 45th Anniversary Helps Usher In New Era For Atari

The first annual Pong Day has been declared, celebrating the 45th anniversary of Atari’s table tennis…

Xbox One X Marketing Taps Into Gamer Competitiveness

Xbox One X is officially in stores and to celebrate, Microsoft is showing off its mid-generation…

More From video game marketing