video marketing

Zippo Uses ASMR To Celebrate Trademarking Of Signature Sound

Zippo has partnered with BuzzFeed to kick off a new campaign highlighting the company’s signature “click.”…

What Peloton Shows Us About The Future Of Video Marketing

Written by James G. Brooks, Founder & CEO of GlassView I don’t have to convince you…

YouTube Defends Top Social Video Spot As Young Viewers Look Away

YouTube sits comfortably as the most-used social network among those 18-24, but young consumers are now splitting…

Digital Video Marketing Spend Balloons To $135B In US

Digital video marketing combines two of humanities favorite pastimes—the ancient art of storytelling and hanging out…

Turn It Up: Facebook Is Testing Autoplay Videos With Sound

An estimated eight billion videos are viewed on Facebook every day, making the platform a prime…

Op-Ed: The Power Of Video Marketing For Games

Marketing, when you get down to the core of it, is all about communication: Getting the…

How To Know If 360 Video Is Right For Your Brand

Sometimes, as a marketer, it’s tempting to hop on that hype train and see where it leads.…

The Year of Video Marketing

It’s been widely stated in marketing circles that 2015 will be the Year of Video Marketing,…

Joyus Raises $24 Million To Do More ‘Shoppable Videos’

by Sahil Patel Joyus has raised $24 million to bring its “shoppable videos” to more platforms across…

Radio Stations Embracing Video Ads

Radio stations, in the past, have used more traditional means for advertisements in-between top 40 plays…

Facebook Revamps Video Ads With Game Installs

Video has proven to be quite effective to Facebook over the last year, as numbers indicate…

YouTube Isn’t The Only Video Marketing

A recently analysis provided by Jefferies indicates that YouTube is reaching a value right at $40…

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