virtual reality

Intel VP Alyson Griffin: “I’m Laying An Umbrella Story For Broad [Brand] Awareness”

Intel is undergoing a transformation. For half a century, the brand has maintained a reputation for…

Amazon Announces Biggest Prime Day Results In Its History

Prime Day took place from July 16 through 17, but Amazon stirred up tremendous interest hosting…

Diageo Fights Binge Drinking With Virtual Reality

While most consumers know better (or claim to know better) than to drink and drive, binge…

Entertainment IPs Putting More Energy Into Virtual Reality Activations

This March has proven to be a major month for virtual reality entertainment, with multiple experiences…

‘Ready Player One’ Uses VR, Guerrilla Marketing At SXSW To Promote Film

A parade of troopers dubbed the IOI Sixers stormed up and down downtown Austin calling for…

While VR For Kids Is Low Priority, Family-Friendly Games Still On The Way

Oculus and other content publishers, particularly in the gaming space, are putting increased emphasis on the…

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Entertainment Leans On Celebrities To Grow VR Awareness

While Walmart’s investment in a virtual reality startup may show more diverse industries driving virtual reality adoption,…

With ‘Spheres’ Purchase, Hollywood Could Become Driver For VR Adoption

Virtual reality (VR) reached a major milestone at the Sundance Film Festival when Spheres, a three-part…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

Driven By Enterprise Applications, Virtual Reality On Track To Grow In 2018

As we enter the third year of VR, the industry will look to grow its adoption…

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