Visual ID

Sega Turns Parkour Gym Into Real-Life ‘Sonic Forces’ Level

Platformer video games like Sonic Forces are designed to inspire virtual adrenaline, but Sega decided to…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

Branded Content Favors Stories Over Traditional Ads

While product placement is still very much a thing, a rising trend in the marketing arena…

Astro Gaming Cranks Up Its Style With Adult Swim And Cartoon Network

Astro Gaming has been the official headset for PAX conventions for the past eight years, but…

Apple Enters Content Marketing Fray With ‘Planet of the Apps’

Apple is about to enter the branded content foray with an original reality-competition TV show about iOS…

Visa Is Supporting Olympians With 360-Degrees Of Acceptance

Visa, a major sponsor of the 2016 Olympic Games, has launched a 360-degree story experience featuring…

These Brands Generated The Most Buzz in 2015

The past year has been big for certain brands, mainly due to the offering of new…

EA Sports Raises Stakes For Forthcoming UFC 2

Usually, a cover star for an EA Sports game is either determined by the company or…

Rovio’s ‘Angry Birds’ Movie Takes Flight

Angry Birds began as an addictively challenging puzzle game, where different birds are slingshot across a…

Marriott Masters Travel Entertainment

The prominent hotel chain, Marriott, has taken a decidedly unconventional approach toward catering to customers. Not only…

How Ronda Rousey Pinned Down the ‘EA Sports UFC 2’ Cover

A little over 24 hours before her anticipated match with Holly Holm, undefeated UFC bantamweight champion…

Xbox One Launches Whimsical Campaign Starring Martin Starr

Martin Starr is a man with many roles in Hollywood namely as the resident grouchy, know-it-all…

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